Source-backed dealership guidance
How to brief a dealership advertising campaign
A short staging guide describing how ADME briefs dealership advertising campaigns: objective first, then offer and audience, then the measurement plan.
Start with the objective
Every dealership campaign brief at ADME starts with a single measurable objective — enquiries, test drives or unit sales — agreed with the dealer principal before any media is booked.
Lock the offer and the audience
The brief records the exact offer (drive-away price, finance rate or bonus), the stock it applies to and the primary marketing area so that creative, landing pages and search terms stay consistent.
Agree the measurement plan
We confirm which conversions count, how leads are attributed and when the campaign will be reviewed. That plan is written into the brief so reporting matches what was promised.
> This page is a staging test of the XeroFlow Search Authority publishing pipeline.
Republished on the guides hub
This second version exists to verify the guides hub, per-guide sitemap and same-host alias after the 2026-08-26 release.
Sources reviewed
- Paul Giurin · Managing Director, ADME Advertising
Claims checked
- ADME campaign briefs begin with one measurable objective agreed with the dealer principal.Sales Interview · Paul Giurin interview, 2026-08-25